Smoky Blues in Hasloch
Without proximity to customers, no corporate success, this motto applies all the more so in a globalised business world. A company like Kurtz Ersa, which was founded in Hasloch in 1779 as a simple hammer mill and is active all over the world nowadays, knows how important this proximity to the customer is. If you are not in a dialogue with your clients, you can possibly develop your products away from market requirements.
For this reason, customer events are part of everyday life at Kurtz Ersa – but what took place at the Eisenhammer on 12 October was nothing less than a first night. Kurtz Eisenguss GmbH & Co. KG had invited customers and interested parties to the customer event: to start with, the attendees immersed into the more than 238 years of the success story of Kurtz Ersa in the Hammermuseum. After this, the production portfolio of the SMART FOUNDRY iron casting works for hand-mould casting was presented to the attendees – with a guided tour through production and a talk by Kurtz Eisenguss Managing Director Graziano Sammati in the manor.
Historic Iron Hammer Works
first used as Event-Location
After night had fallen over Hasloch, the visitors and employees saw an iron hammer in a way never seen before – the Kurtz Ersa hammer mill was dipped in reddish light, which quite easily brought about the connection to glowing iron. After a joint evening meal, the visitors to the customer event again went to the Eisenhammer, where the 20 members of the “hammer choir” gave a musical introduction to the evening. Then, hammer miller Otto Hamann showed how iron is put into shape on the water-driven lift-hammer.
The absolute highlight was the performance by the five blues musicians of MUCHO MOJO: with their electric blues, sometimes played in an earthy, sometimes in a dirty kind of way, they inhaled life into the Eisenhammer. With their two-hour gig, MUCHO MOJO brought blues classics such as B. B. King, Eric Clapton, Muddy Waters to small Hasloch, but also made it “smoke” with their own blues numbers. Both guests and musicians were visibly impressed by the unique surroundings of the Eisenhammer, Kurtz Ersa CEO Rainer Kurtz was totally satisfied with the event, which was just a start and will certainly be continued.