One Team
An eventful year lies behind us. Regarding both, our markets and the global economy, but also in terms of our organization and culture. At the beginning of this year, we still saw a significant growth for complete 2023, in line with our long-term strategy. From the second quarter onwards, we have faced a remarkable contrary wind and China as our main market has turned around. Then the global economy gradually followed accordingly. We have recognized the signs of the times and have shifted our focus from long-term product development back to customer-oriented applications. In doing so, we are placing you as our business partner even more in the center of our activities.
Culturally, we have taken a huge step forward. At Kurtz Ersa, responsibility is taken over where we are as close as possible to the market and our customers. The freedom of choice we have gained brings us speed and leads to the right solutions for you with a considerable shorter delivery time. This customers’ magazine edition is showing many examples in this connection – choose the right application for you.
We are optimistically looking forward to 2024. An upturn in incoming orders is already noticed, thus, we are continuously investing in the future, particularly in the R&D area.
As a further sign of our intensive customer focus, I would like to take this opportunity as CEO to give the chance to speak to those responsible people who are very close to you, our valued customers. Today, I would like to start with my colleague Rainer Krauss, our Executive Vice President Sales for our global soldering business. He is also Managing Director of Global Point and Kurtz Ersa India: “Ersa´s sales of electronic devices such as notebooks, smartphones and complete consumer electronics have been particularly restrained. However, the very good feedback at Productronica has shown that we offer the right solutions for our customers helping to shape and to push the overall global technology development.
Our leading trade fair, Productronica 2023, has once again confirmed that soldering technology sets standards – it is the driver of future technology trends such as smart homes, smart factories, new intelligent power distribution systems, green energy generation with alternatives for heating buildings or mobility in urban centers. Electrification, digitization and automation characterize the soldering industry and our customers’ needs in machine soldering, hand soldering and rework. We are constantly aligning our portfolio with our customers’ requirements leading to a comprehensive consulting in the field of THT soldering, the newly developed press-fit technology as an alternative connection technology.”
On behalf of all Kurtz Ersa employees, we wish you a
Merry Christmas and a healthy and happy 2024!
Glück auf!
Your Thomas Mühleck + Rainer Krauss
