Kurtz Ersa Magazine

Kurtz GmbH

Strategic reorientation

One of the great strengths of the Kurtz Ersa Group, whose roots go back to a hammer mill founded in Hasloch in 1779, is the ability to diversify into new business areas – i.e. to adapt to changing conditions in different markets in good time. Thus, the company, now in its sixth generation of owner-management, has been able to add new chapters to its more than 240-year success story time and again.

Currently, this is leading to the further optimization of processes in development, production and sales and to targeted investment in technologies that will ensure a successful future for the Group and its business partners in the long term. Unfortunately, this is also associated with the separation of business units that no longer fit into this strategy – in this context, the machine manufacturer Kurtz Ersa is planning to sell the “Mechanical Processing” division (welding, machining, surface treatment) of Kurtz GmbH.


Despite the difficult circumstances of the Corona crisis, the management succeeded in finding a prospective buyer with experience in the field of contract manufacturing who intends to make Wiebelbach his new main location from July 1, 2020. In view of the existing machinery, the highly qualified employees and the commitments to continue to have a large part of the current in-house production parts manufactured locally, both sides see great opportunities to expand the contract manufacturing business in the long term with a new owner. Not least because the prospective customer himself brings along his own orders for contract manufacturing.

For its part, Kurtz GmbH is intensifying its activities with a sustainable forward strategy and investments in the “Automotive” and “Protective Solutions” divisions, which provide the respective industries with comprehensive solution concepts based on new materials and new processes. In addition, new technologies are analysed and developed to market maturity in the competence centre “Future Business”. As powerful, Industry 4.0-capable systems, these systems set trends in their markets and win customers and approval through uncompromising quality, impressive savings rates in terms of energy and material use, and the sustainable use of resources.


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