Kurtz Ersa Magazine

Made in Zhuhai - HOTFLOW 3/20

Made in Zhuhai – 100th HOTFLOW 3/20 delivered

Made in Zhuhai - Ersa HOTFLOW production started in China in Octobre 2013
Made in Zhuhai - Ersa HOTFLOW production started in China in Octobre 2013

When Ersa commenced production of the HOTFLOW 3/20 in Zhuhai in October 2013, there was general confidence that this was a success story in the making. And sure enough: The first reactions from customers were extremely positive. And exceeded all expectations!


The concept of the hybrid machine – German Ersa quality components combined with the benefits of local manufacturing in China – exactly met the expectations of major customers. The decisive factor for the speedy success was the implementation of the “just in time” production concept in Zhuhai, adopted almost one-to-one from the Wertheimer Ersa headquarters. The SAP-controlled production planning and materials procurement, as well as the close cooperation with local key suppliers, resulted in high productivity from the very beginning.

100th HOTFLOW in May 2015

In engineering terms, the HOTFLOW 3/20 reflow system made in Zhuhai contains the full Ersa DNA with regard to quality and performance. The capacity of the machinery convinced numerous major customers demanding high quality. Large orders from key accounts Lenovo, Huawei, Vivo or Compal ensued, with the result that the production capacity quickly reached its limits.


Very soon, a new production hall was needed, and construction commenced: In July 2014, an additional production area went into operation, expanding production capacity accordingly. As early as May 2015, the 100th system was delivered. The success experienced to date is due primarily to the outstanding cooperation between the teams in Wertheim and Zhuhai, and to the high motivation and commitment of staff on site. This is reflected in the daily overtime and extra shifts at the weekends necessary to process all orders on schedule. In order to keep up with the vast demand anticipated in the future, a further expansion of the production plant is already being planned. The next target for Zhuhai: significant expansion of capacity and a further reduction of delivery times.



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