SMART FOUNDRY goes West
With the restructuring of the iron foundry to the SMART FOUNDRY, Kurtz Ersa has set new standards in the branch with regard to the effectiveness of processes and the management of production steps. The image of the iron foundry has changed fundamentally since the refurbishment.
Interest is enormous – as demonstrated, among other things, by the large numbers of customers and potential customers from all over the world who visit Hasloch. In addition to the markets already catered to in central Europe, the SMART FOUNDRY sales team has now turned its attention to North America. This is home to numerous mechanical engineering companies producing primarily for the US market and increasingly faced with difficulties sourcing cast iron products in the required qualities. Motivated by the positive experiences of the iron foundry in the US business since 2008, the SMART FOUNDRY team decided to take part for the first time with a stand of their own at the AISTech in Pittsburgh from 16 to 19 May. For their first US fair appearance, they benefitted greatly from the active support of their American colleagues from Kurtz North America.
Exciting fair days in the “Iron City”
A vast number of the big names from the North American steel and iron industry exhibit at the four-day AISTech and compare notes on the latest trends in the branch. Why Pittsburgh? The city is a major centre of heavy industry and is commonly known as “Steel City” or “Iron City”. Even on the first day of the fair it became evident that the American market needs considerable quantities of moulded products.
Numerous interested visitors and exhibitors approached our colleagues from the SMART FOUNDRY and found out about the “Industry 4.0 Foundry”. Right after the exciting fair days, the SMART FOUNDRY sales team set off for the first customer calls and followed up on the initial discussions at the fair. Here too it was evident: The demand is there! However, a first fair visit in the US is just the beginning when it comes to intensifying sales activity in North America. Further fair participation and customer calls are already in planning – and soon we will really be able to say: “SMART FOUNDRY goes West”!