Kurtz Ersa Magazine

Trade fair concept TIME4YOU

Great reception for the new trade fair concept!

In mid-May, system supplier Ersa appeared in an unusual way at the SMT Hybrid Packaging in Nuremberg: instead of taking only a percentage of the comprehensive Ersa range to the city’s trade fair site, it was decided to do away with physical examples altogether and instead present the whole product portfolio digitally.


“Our TIME4YOU trade fair concept is proving a complete success – this was the first time we as a mechanical engineering company have appeared at a trade fair without machines, soldering stations or reworking systems. This enabled us to devote time to what we at Ersa consider most important: our customers, whose requirements are becoming ever more individual in nature and who as a result require perfectly tailored solutions. Both our regular customers and other interested parties appreciated our approach and gave it an excellent reception!” said Ersa general sales manager Rainer Krauss at the SMT.


A good environment in which to talk – the Ersa stand at the SMT 2017 with the motto TIME4YOU
A good environment in which to talk – the Ersa stand at the SMT 2017 with the motto TIME4YOU


Digital access to the complete Ersa Portfolio

The Ersa stand provided the ideal environment for intensive expert conversations, and in all the areas set aside for meetings, customers and other interested parties had digital access to the whole Ersa product range, with directly relevant content only a few clicks away. This content – videos, presentations, brochures or live broadcasts from the Ersa applications center direct to the trade fair – was widely accessed, at all times accompanied by expert guidance and advice from Ersa staff.


“We were able to talk about the whole portfolio of what we provide and present it in detail, to both SMEs and global players dealing in large-scale manufacture. We were able to configure our demonstrations individually, showing attendees how our products and systems can help to increase flexibility and productivity. Of course in this context, the talk frequently turned to our high-performance selective soldering module, VERSAFLEX and HR 550, our high-performance rework system,” Rainer Krauss says. Many of the conversations at the Ersa stand led to firm enquiries – back in the office the conversations have been continued and intensified, enabling customers to be offered the optimum complete solutions for their requirements.



Variety of Ersa in video clips

Ersa YouTube Channel

The Ersa YouTube channel sums up the unique and comprehensive range of products – from machines to soldering tools, rework and inspection the user gains an interesting insight into Ersa’s world – useful tips for soldering processors complete the picture of the video clip range. Subscribe now and miss no Ersa video!


Two NPI Awards for Ersa

Ersa VERSAFLEX - NPI Award 2017

In mid-February, Ersa was distinguished with two NPI Awards in the framework of the IPC APEX EXPO trade fare in San Diego: Awards went to Ersa in the categories “Repair & Rework” for the rework system HR 550 and “Selective Soldering”, represented by the extremely flexible VERSAFLEX selective soldering module.


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