20 years trade fair presence in North America

IPC APEX EXPO traditionally opens the exhibition year for the electronics industry – and this year is no exception. For three days at the beginning of February 2020, North America´s largest electronics manufacturing event once again became a melting pot for the entire industry – over 9,000 experts from 45 countries made their way to San Diego, California, to take a look at the latest trends and applications for PCBs.

Ernie Grice, Vice President Sales at Kurtz Ersa, Inc., at the unveiling of the EXOS 10/26 reflow soldering machine at APEX 2020

Great response of APEX visitors at Ersa booth

Technical discussion on component repair at the Ersa HR 600/3P rework system

Around 500 exhibitors presented their innovations and services on 14,000 m², and the high proportion of decision-makers generated numerous qualified leads, projects were defined and sales were made. Systems supplier Ersa was present with an attractive exhibition stand, which was managed by a German-American exhibition team. Some of them came from Ersa headquarters in Wertheim, others from the US subsidiary Kurtz Ersa, Inc. based in Plymouth.

“IPC APEX EXPO has played a crucial role in the development of our market in North America. We´ve been here for twenty years and are seeing more leads every year,” said Ernie Grice, Vice President Sales at Kurtz Ersa, Inc. who was pleased to receive an award for 20 years of participation in the show and a large audience. Ersa demonstrated its complete range of products, including new tools from the soldering tools division, the three new representatives of the grown rework family (HR 500, HR 550 XL and HR 600/3P) and intelligent automation solutions.

The new EXOS 10/26 inline reflow soldering system with 22 heating and four cooling zones as well as a vacuum chamber after the peak zone received an overwhelming response. The system achieves the highest values in process reliability and machine availability – the latter, for example, through fast removal of the transport unit in the vacuum module, lubricant-free roller transport in the vacuum module and the innovative SMART ELEMENTS® cleaning system. Albrecht Beck, Managing Director Kurtz Ersa, Inc., expressed his satisfaction at the end of the trade fair: “We are already looking forward to APEX 2021 – this will be a very special year in which we will celebrate ‘100 years of Ersa’ and present further innovations from which our customers will benefit in the long term.”