Ersa Development + Sales
Excellent solutions, quickly realized!
In recent years Ersa has grown massively as a systems supplier for electronics production – so much that a new organizational structure had to be implemented in mid-2019. The Kurtz Ersa Magazine spoke with Ersa Head of Development Dr. Alexander Mühlig and Ersa General Sales Manager Rainer Krauss.
KEM: What does the new Ersa organizational structure look like?
Dr. Alexander Mühlig: Regardless of whether it´s development, production or sales, we basically want to develop together and increase our agility in a targeted manner. To this end, we set up a new organizational structure in Ersa Development at the beginning of the year. With small, powerful teams, we are concentrating on the various product divisions and are thus gaining considerable speed. Our product development process has also been adapted. We continue to develop our products with interdisciplinary teams and in regular coordination with sales. In this way, we are always close to current events, which naturally results in the best solutions.
KEM: What challenges has this created for sales?
Rainer Krauss: The reorientation of development is an advantage for our customers. The annual production of 1,200 soldering systems has created additional requirements, which we can now continue to meet adequately with the new organization. We are now as agile as a speedboat and as stable as a deep-sea tanker! Thanks to our global service and partner network, we always have our ear to the ground in the respective market and can serve our customers individually.
KEM: What current topics is your team working on at the moment, what new developments are there?
Dr. Alexander Mühlig: At the moment our development department is working on three new products in the technology areas of reflow, soldering station and selective. We are also massively pushing ahead with overriding topics such as Industry 4.0 and connectivity, which are cross-cutting functions that run through the entire portfolio and are becoming increasingly important. We are aiming at the transparent system that is easily integrated into a superordinate factory organization and provides meaningful data for optimal industrial electronics production.
Rainer Krauss: With our large network behind us, we can live up to our claim as the world market leader for electronics production under the motto “GLOBAL. AHEAD. SUSTAINABLE.”, we can not only maintain our claim to be the world market leader in electronics manufacturing, but also meet and further expand the demands of our customers worldwide, many of whom have been with us for many years.
KEM: How does the new cooperation work?
Dr. Alexander Mühlig: Cooperation between Sales and Development is very, very important – it can only work in close cooperation and permanent exchange. In large development projects, this takes place in monthly meetings, where new requirements can also be discussed. Equally important, however, is the day-to-day business, where we maintain a “flexible standard” through which we often implement individual modifications for customers. We have a very lean organization with extremely short lead times – this is only possible if the entire process from development to production works flawlessly.
KEM: How do you see the development of electronics production for next year? Where is Ersa heading?
Dr. Alexander Mühlig: Ultimately, it´s all about implementing excellent solutions as quickly as possible, both today and tomorrow. As Ersa, we are excellently positioned for this with our new organization – an excellent basis with which we not only want to maintain our technological lead, but also further expand it.
Rainer Krauss: The electronics manufacturing market will be completely transformed by 2030 through increased electrification, digitization and automation. We have already set the course for this today: with new production facilities at the Wertheim am Main and Zhuhai sites in China, but above all with our new organizational structure for development and sales.
