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Productronica 2023

Fulminant Productronica appearance for Kurtz Ersa

No.1 system supplier for Electronics Production presents innovative highlights in Munich

Under the motto “Future Services & Added Values”, Kurtz Ersa made a brilliant appearance at the world´s leading electronics trade fair Productronica – the four-day trade fair appearance was the absolute highlight of the 2023 financial year, which was characterized by numerous successful customer events, forums, seminars and webinars. The spacious booth, which was open to dialog, was packed with visitors throughout Productronica, with customers and interested parties alike wanting to learn more about the innovations presented in detail. What all innovations have in common is that they are geared towards important market requirements and serve trends such as e-mobility, automation and sustainability. “We are clearly aligning the Ersa range of products and services with the strong dynamics in the market and are focusing closely on the needs of our customers worldwide,” said Ersa CEO Dr. Michael Fischer.

Digital platform Kurtz Ersa CONNECT

Central to this is the further development of the digital platform Kurtz Ersa CONNECT, for which Ersa has specifically expanded its digital service offerings under the keyword “Servitization” and which contribute significantly to the optimization of the respective electronics production on the customer side. Based on a modular integration and presentation of all digital service offerings, Kurtz Ersa CONNECT can be used to optimize all processes, make them future-proof and significantly increase productivity. The service platform can be used regardless of location and device – and can be used for the entire Kurtz Ersa machine portfolio thanks to a consistent hardware and software infrastructure. Despite the focus on digital processes and automation, Ersa continues to place people at the center of all activities. Automated processes only serve to relieve personnel and optimize repetitive processes, which in turn leads to unit cost optimization.

 

Trends and innovative solutions in electronics production - Ersa presented its product portfolio on around 600 m² as a combination of LIVE exhibits and interactive digital media
Trends and innovative solutions in electronics production - Ersa presented its product portfolio on around 600 m² as a combination of LIVE exhibits and interactive digital media
Always the focal point at the Ersa stand: the VERSAFLOW selective world, here in front of the glass VERSAFLOW 4
Always the focal point at the Ersa stand: the VERSAFLOW selective world
In-depth expert discussions on all aspects of Ersa systems
In-depth expert discussions on all aspects of Ersa systems
Accepting an SMT Technology Award on behalf of Ersa: Robert Schirmacher (left), Product Manager Selective, and Jörg Nolte, Product Manager Rework & Inspection
Accepting an SMT Technology Award on behalf of Ersa: Robert Schirmacher (left), Product Manager Selective, and Jörg Nolte, Product Manager Rework & Inspection
The Ersa stand at Productronica, where Kurtz Ersa presented numerous innovations, was always very busy
The Ersa booth, where Kurtz Ersa presented numerous innovations, was always very busy

Highlights on the machine side in reflow soldering were the HOTFLOW THREE with patented cleaning system and maintenance intervals of twelve weeks or more – the HOTFLOW ONE as a new entry-level model and the high-end soldering machine EXOS 10/26, which reduces the void rate by a fantastic 99% with 22 heating chambers and 4 cooling zones as well as a vacuum chamber after the peak zone, also attracted a great deal of interest. As a representative of the uniquely successful VERSAFLOW family, Ersa launched the VERSAFLOW ONE X-Series, a new entry-level model in the excellence class of selective soldering – with its x-variable axis system, it can be configured as a high-speed machine. A feature that is unique in this class!

 

The new i-CON MK2 soldering stations from Ersa Tools, which were presented in a new design with a black housing and also offer up to 20% more performance for industrial hand soldering, were also well received. Like the smart IoT soldering station i-CON TRACE, the new Ersa soldering stations rely on the revolutionary tip´n´turn soldering tip technology, which enables fast and efficient soldering tip changes without any tools.

Further development of Services

The efforts to further develop its range of services, products and services were rewarded with several awards at the start of the trade fair – including two SMT Technology Awards for the VERSAFLOW ONE X and the “Scavenger” in the rework sector and the “productronica innovation award” for the innovative horus® measurement electronics (second place for the 100% Kurtz Ersa subsidiary globalPoint). “As a company, we are at the cutting edge: The Ersa team always offers top service for our comprehensive product portfolio – so we are always at least one step ahead in order to realize the further developments we strive for with and for our customers,” said Ersa´s General Sales Manager Rainer Krauss at the end of the trade fair, who sees “taking care” of customers´ needs as an essential contribution to successful long-term partnerships. SCHILLER AUTOMATION, which was represented at the trade fair with a dispensing cell and VERSAFIT, also made an important contribution here. This means that our customers also receive the pressfit technology "from a single source", which makes integration into existing processes considerably easier.


The numerous visitors and the great response from customers from Europe, Asia and North America were a highly visible success for Kurtz Ersa at Productronica. The planned or already implemented internationalization measures in India and Vietnam, which underline the company´s increasingly global orientation, were also positively evaluated by customers and interested parties.

 

Fully assembled: the Ersa fair team at Productronica 2023
Fully assembled: the Ersa fair team at Productronica 2023
 
 

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