DE / EN
 

Kurtz Ersa Magazine

 
 
 
Kurtz Ersa Asia

Kurtz Ersa´s Strategic Move in Vietnam

Vietnam is rapidly becoming a crucial hub for the electronics manufacturing industry, and Kurtz Ersa is seizing this opportunity to expand its footprint in this dynamic market. Recognizing the strategic importance of Vietnam, particularly in the north where a new cluster of Electronic Manufacturing Services (EMS) is emerging, Kurtz Ersa is making significant investments to enhance its presence and capabilities in the region.

Welcome backdrop in Bac Ninh, Vietnam, with some of our Chinese team members
Welcome backdrop in Bac Ninh, Vietnam, with some of our Chinese team members

The decision to invest in Vietnam is driven by the evolving market landscape and the increasing demand from key accounts for on-site presence. Our diverse customer base in Vietnam necessitates multilingual support, and Kurtz Ersa is well-prepared to meet this demand with services available in Vietnamese, English, Chinese, and Japanese for training sessions and know-how seminars. This linguistic versatility ensures we cater effectively to our customers´ varied needs, strengthening our relationships and enhancing customer satisfaction.
Our expansion strategy aligns with Kurtz Ersa´s “local for local” approach, which emphasizes short and efficient ways to support sustainability and ensure rapid response times and attractive landing costs for our customers. This approach is part of Kurtz Ersa´s robust global footprint, with production facilities in Germany, China, and Mexico. Our production site in South China, just 1.5 hours flight from Hanoi, exemplifies this efficiency, enabling us to meet the demands of the competitive Asian market effectively.

New Application & Demo Center in Bac Ninh

Participants of the Southeast Asia Sales Meeting
Participants of the Southeast Asia Sales Meeting

To further strengthen its position in Southeast Asia, Kurtz Ersa opened its new Application & Demo Center in Bac Ninh, Vietnam, in Q1/2024. The state-of-the-art facility was inaugurated during the two-day Southeast Asia Sales Meeting, which brought together sales and business partners from across Southeast Asia and China. The meeting featured in-depth sessions on market trends, strategic planning, product innovation and customer service excellence, and provided a fitting backdrop for the presentation of our latest investment.

Neues Application & Demo Center in Bac Ninh, Vietnam
Neues Application & Demo Center in Bac Ninh, Vietnam
Lion Dance for blessings and flourishing business
Lion Dance for blessings and flourishing business
Drum performance brings blessings and good humor to the new house
Drum performance brings blessings and good humor to the new house
Kurtz Ersa Vietnam: Seeing is believing - "hands on" in the new showroom
Kurtz Ersa Vietnam: Seeing is believing - "hands on" in the new showroom

Spanning over 1,000 square meters, the new Application & Demo Center includes a 500 square meter exhibition space, training facilities, meeting rooms and spare parts inventory. Equipped with the latest electronic production equipment, the center provides a hands-on experience for our customers and partners, reinforcing our commitment to excellence. “We are immensely proud of what we have achieved with this Demo Center,” said Bernd Schenker, President of Kurtz Ersa Asia. “It represents our unwavering commitment to innovation, excellence, and customer support. I would like to extend my gratitude to everyone who played a part in turning this vision into reality, especially our Operations Manager, Vic Le Thuy, our Service Manager, Perkas Raman, and our Director of Sales and Marketing, Ulrich Dosch.”

 

New strategic alliances on site

Our Newgenco sales partner explains the Ersa soldering station in Vietnamese
Our Newgenco sales partner explains the Ersa soldering station in Vietnamese

In addition to serving as a demonstration and training facility, the new center also marks the beginning of strategic local alliances tailored to the Vietnamese market. Kurtz Ersa Vietnam has signed a collaboration agreement with Fuji Machine Vietnam to sell Kurtz Ersa in-line machines in Fuji´s turnkey projects. Fuji Machine Vietnam will also install a pick-and-place machine in the demo center to create a full-line solution for customers and potential clients to evaluate coordinated and aligned machine performances in a fully connected SMT line. This new center is a significant milestone for Kurtz Ersa in Vietnam, underscoring our dedication to our purpose of optimizing our customers´ production processes – Global. Ahead. Sustainable.

 
 

More articles from Kurtz Ersa Group

Kurtz Ersa Personnel

Changes to the Global Board and new Advisory Boards

Sustainability initiative

GoGreen250 - Next Steps towards Sustainability

Kurtz Ersa Mexico

New production facility in Mexico inaugurated
 
 

We respect your privacy

We use cookies to offer you an optimal website experience. This includes cookies that are necessary for the functionality of the site as well as third-party cookies that are only used for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that, based on your settings, not all functionalities of the site may be available anymore.

Further information as well as the option to revoke a once given consent at any time you can find in our Privacy Policy.

Manage your Cookie-Preferences

 

This cookies are essential for establishing the functionality of the website.

 

This cookies are used to analyse the user behaviour on the website. We track in exmaple the amount of visits or the duration of the visit of a specific site.