Kurtz Ersa Magazine

Asia: Sustainable Growth

Sustainable growth with combined forces!

Indonesia, dream beaches and tourist magnet – For a long time now, this has not been the only reason for interest in the Asia-Pacific region. The island of Bali recently hosted the G20 summit of the leading industrialized and emerging nations. In this context, Chancellor Olaf Scholz also visited Vietnam and Singapore and offered closer economic cooperation to the countries of Asia and the Pacific region, saying that the Asia-Pacific region is “much more than China”1. He went on to say that “our strategy also means that we want to diversify our supply chains.”2 In this way, the German chancellor underscored the economic interest in Southeast Asia and the global trend toward diversification of supply chains.

Kurtz Ersa Vietnam 2018
Kurtz Ersa Vietnam, founded in 2018

As a global player, Kurtz Ersa recognized the development potential and economic growth at a very early stage and continuously invested in Southeast Asia´s business development. In 2018, Kurtz Ersa Vietnam was established to directly serve expanding key accounts with service and sales consulting. Kurtz Ersa maintains its own demo and application center in Ho Chi Minh City, equipped with both Kurtz and Ersa machines. “Looking back, our Vietnam strategy has been a complete success and we will follow this example by expanding our activities to the entire Southeast Asian region,” explains Bernd Schenker, President Kurtz Ersa Asia. Kurtz Ersa Vietnam proved its full viability in the following years, after leading high-tech companies from Taiwan, Korea, Japan, China, but also from the USA and Europe relocated production facilities to Vietnam on a large scale in the past years.

Especially during the years of the Covid pandemic, local presence was a decisive factor for our customers. The migration of alternative production sites to the SAE region will certainly increase in the coming years. Plans are already underway to establish additional application centers in Northern Vietnam and Thailand.

Kurtz Ersa Asia Ltd.: 25 years of partnership with Long Shine
25 years of partnership with Long Shine
Cooperation: Kurtz Ersa Asia and RNM for the Philippines
Start of cooperation with RNM for the Philippine market

The geopolitical trend towards a diversified supply chain is strengthening economic growth throughout Southeast Asia. In order to meet the increased demand, the staff in Service and Sales has also been continuously expanded and now includes twelve motivated Kurtz Ersa employees. Especially in the area of service and process support, the team focuses on supporting the numerous key accounts and thus forms the backbone of the entire Kurtz Ersa network. The large number of countries and, as a result, numerous jurisdictions with different import and customs regulations make it essential to also cooperate with local partners.


Sustainable growth with combined forces is the slogan for the annual Kurtz Ersa Asia Sales Meeting. “We have concentrated a clear vision for our successful Southeast Asia strategy concisely in this slogan,” explains Ulrich Dosch, Manager Business Development. All Kurtz Ersa representatives and distributors from Southeast Asia met in Clark, Philippines for the multi-day meeting. Unfortunately, due to travel restrictions, none of the 300 Kurtz Ersa employees working in China were able to attend, but were integrated through live video calls to Shanghai and were worthily represented in particular by the plant manager of Kurtz Zhuhai Manufacturing, Sam Ho.

Teamspirit: Kurtz Ersa Asia Sales Meeting
Team spirit with joint jeepney (modified truck used as public transport)

The sustainability of Kurtz Ersa business relations is particularly distinguished by the honor for the 25-year successful and loyal partnership with Long Shine Equipment & Supplies Pte. Ltd. Singapore. Kurtz Ersa is also optimistic about the gratifying growth in the Philippines, as RNM Dynamics (Phils.) Incorporated, a strong local partner, has been added to the Kurtz Ersa Sales and Service Network. Of course, teambuilding was not to be neglected at the first face-to-face meeting after three years. The traditional Filipino means of transport (jeepney) was used with much joy and enthusiasm. A jeepney ride breaks every ice, and not just because of the temperatures …


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